.png)
Enterprises are sitting on a massive reservoir of intelligence that is mostly ignored. While structured data (SQL databases, Excel sheets) tells you what happened, it is merely the skeleton of your business.
Unstructured data is the soul.It lives in emails, PDFs, contracts, call transcripts, and images. It explains why things happened.
Example:
▪️Structured Data: Customer Churned.
▪️Unstructured Data: Customer sent three frantic emails about delayed support before cancelling.
A recent report highlights that only 26% of organizations can use unstructured data effectively, despite it making up over 80% of enterprise knowledge.
▪️Proprietary Signals: Your internal documents are unique; competitors cannot copy them.
▪️Sentiment Analysis: Structured data cannot detect frustration or urgency.
▪️Reduced Blind Spots: Models trained on full context make more accurate predictions.
Until recently, computers couldn't "read" messy documents. Multimodal AI changes this. It can simultaneously understand text, speech, scanned handwriting, and tables.
Real-World Applications:
▪️Finance: Automating invoice matching and anomaly detection in contracts.
▪️Healthcare: Reading clinical notes alongside imaging data.
▪️Logistics: Interpreting handwritten delivery slips and Bills of Lading (BOL).
The only barrier remaining is access. This data is scattered across SharePoint, email, local drives, and CRMs. To mine this gold, you need a Hybrid Architecture that unifies access to these fragmented silos.
Your next breakthrough won't come from acquiring more data. It will come from understanding the documents you already own.